Competitor Comparison

The price of peace of mind

Since ADT started, we’ve revolutionised home security and innovation. Even with so many new entrants offering some form of new security, we’re still the UK’s leading home security experts today.

Many companies are often keen to point out how cheap they are compared to ADT and cite their ‘cheapness’ as a reason to choose them. But an attractive introductory or one-off price can often mean limitations on products, service, or support; and in the event of a real threat, the alarm may not work as expected. Plus, you may not be covered to the level you thought you were for your home insurance.

On the whole, there's a big difference between being the cheapest and best value.

Your home security is one area in which cutting corners could cost you. So don't choose 'gadgets'; choose a system and a company that's serious on security.

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How does ADT compare?

At ADT, we take home security systems to a whole new level. Whether that’s our exceptional cover options or exciting extras on offer, you and your home are secure – 24/7/365.

See how we compare to other companies on the market below.

Service & cover benefits	ADT	Verisure	SimpliSafe
Years of experience	149 years	30 years	16 years
Keyholder, police & private security packages
Professional monitoring - 24/7/365			?(extra cost)
All-inclusive service package
Bell box visual deterrent
Professionally installed and maintained by trained home security engineers

Police response & NSI	ADT	Verisure	SimpliSafe
Police response: Level 1 with a valid URN*	?Includes URN number*
ECHO Connected alarm receiving centre**
NSI Gold accredited***Some insurers may ask if your provider is NSI accredited and to what rating before they cover you, and may offer a reduced premium

Smart features & functionality	ADT	Verisure	SimpliSafe
A touchscreen alarm panelDesigned with in-built 85dB siren compliant to EN50131 Grade 2, 8MP camera and glass break detector
Customisable automatic arming & disarming of the alarmSet around your daily routine
Geo-fencingSet rules and reminders with your alarm when you leave a designated area
Bluetooth disarmCan automatically disarm your alarm via your smartphone when you approach your home
Smart cameras with built in video analyticsDistinguishes between people, cars, and vehicles		?(extra cost)
Smart plugs included in all packagesSwitch lights on when movement is detected by cameras to give the appearance of occupancy, use them to save energy to switch off devices left on standby or switch off hair straighteners remotely to avoid fires

* A URN or unique reference number means your alarm system will be registered with your local police force.
** ECHO (Electronic Call Handling Operations) is a dedicated alarm transfer service and industry requirement by end of 2022 to pass signals on to the police.
*** Verisure & SimpliSafe use a third-party alarm receiving centre (ARC) from Securitas, that is NSI approved. ADT is NSI Gold approved across the board, from install to monitoring, meaning our engineers are security screened prior to joining and have the necessary accreditation to install and maintain your alarm system to meet the requirements of most home insurers.

Why choose ADT?

Quite simply, you get more than an alarm with ADT. Over 240,000 customers across the UK trust ADT with their home security – and have done for an average of 10 years or more.

ADT packages come packed with a range of smart features and customisable rules, allowing your devices to work together so you can get the most out of your system.

ADT: The UK's number 1 home security company

The price of peace of mind

How does ADT compare?

Why choose ADT?

Security is what we do – always has been, always will be. Build an ADT home security package to suit your needs and get a free quote today.

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